Tabarak Khan – Medium

Tabarak Khan

Published in
Marker

Robinhood: A Good Story Always Wins

The app sticks to its story by defying Wall Street traditions.

Aug 1, 2021

Robinhood: A Good Story Always Wins

Aug 1, 2021

Published in
OneZero

Facebook’s Metaverse Aims to Strengthen Our Relationship…with the Internet

Jul 31, 2021

Facebook’s Metaverse Aims to Strengthen Our Relationship…with the Internet

Jul 31, 2021

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Published in
Marker

Reading Between the Pivots

Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Jun 29, 2021

Reading Between the Pivots

Jun 29, 2021

Published in
Marker

Colonial Pipeline’s Ransomware Recovery Reveals Bitcoin Is Not Truly Anonymous

Blockchain technology still leaves digital crumbs behind

Jun 14, 2021

Colonial Pipeline’s Ransomware Recovery Reveals Bitcoin Is Not Truly Anonymous

Jun 14, 2021

Published in
Marker

Discord Started with Gaming, but it Might Just Sneak Up on Enterprise Apps

A little less enterprise-y than Slack. A little more structured than Clubhouse…It’s just right.

Apr 24, 2021

Discord Started with Gaming, but it Might Just Sneak Up on Enterprise Apps

Apr 24, 2021

Published in
Marker

Roblox is at the Nexus of Digital Currencies & the Creator Economy

Our kids understand it better than we do. And it’s training them for the token economy.

Mar 9, 2021

Roblox is at the Nexus of Digital Currencies & the Creator Economy

Mar 9, 2021

Amazon’s New Icon Holds Us to a Promise We Never Made

Amazon changed its logo from a dot-com era shopping cart to its signature brown shipping box sealed with blue tape. The image, while clean…

Mar 2, 2021

Amazon’s New Icon Holds Us to a Promise We Never Made

Mar 2, 2021

Dispo Uses Nostalgia to Save Us From Ourselves

In the Netflix documentary The Social Dilemma there is a fictional scene depicting a modern family trying to enjoy their dinner, where the…

Feb 28, 2021

Dispo Uses Nostalgia to Save Us From Ourselves

Feb 28, 2021

The Market is Hungry for Uncomplicated Narratives

Technical details don’t seem to matter.

Feb 22, 2021

The Market is Hungry for Uncomplicated Narratives

Feb 22, 2021

Published in
Marker

Why Dogecoin Is No Longer a Joke

How the meme-inspired cryptocurrency became an Elon Musk obsession

Feb 8, 2021

A conceptual photo illustration of a Dogecoin as physical currency.

Feb 8, 2021

The Psychology of a Meme

Memes are moving markets and we need to pay attention.

Feb 3, 2021

The Psychology of a Meme

Feb 3, 2021

Published in
The Startup

The Curious Case of My BlackBerry Patents

From the branches of the mighty pioneer to the roots of Palantir.

Jan 23, 2021

The Curious Case of My BlackBerry Patents

Jan 23, 2021

“I am trying to find this thing they call the ocean”

What changed in 2020

Jan 1, 2021

“I am trying to find this thing they call the ocean”

Jan 1, 2021

Published in
The Startup

Why Brands Struggle with TikTok

TikTok is more of a game than a social network.

Nov 29, 2020

Why Brands Struggle with TikTok

Nov 29, 2020

Published in
The Startup

What Brands Borrow From Religion

The sweet irony of pumpkin spice.

Oct 6, 2020

What Brands Borrow From Religion

Oct 6, 2020

Published in
The Startup

We’ve Woken Up to the World on the Other Side of Hollywood

Why Quibi is out of sync

Jun 15, 2020

We’ve Woken Up to the World on the Other Side of Hollywood

Jun 15, 2020

Published in
The Startup

How Brands are Speaking to the American Psyche in this Pandemic

Netflix and Nintendo have captured different shades of American individualism

Apr 14, 2020

How Brands are Speaking to the American Psyche in this Pandemic

Apr 14, 2020

The Politics of Emotion

Why the “deep story” is so important.

Feb 24, 2020

The Politics of Emotion

Feb 24, 2020

Published in
Better Marketing

How Brands Win Our Affection by Transporting Us Back in Time

Feb 18, 2020

How Brands Win Our Affection by Transporting Us Back in Time

Feb 18, 2020

Published in
The Startup

Why Dyson got us thinking about suction.

Secrets of compelling brands.

Nov 18, 2019

Why Dyson got us thinking about suction.

Nov 18, 2019

Tabarak Khan

Tabarak Khan

I write about the psychological, emotional, and cultural factors that affect our decisions. Engineer | Brand Strategist | Curious

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