It’s not just a virtual world that we can step into, but one we can embody ourselves

While billionaires Richard Branson and Jeff Bezos took their space-crafts for a spin into outer space, another billionaire focused on the challenge of competing in an entirely different universe. The driving ambition to expand and explore is driven by a primal urge to escape our origins and reach for the…

Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Late last year, Disney announced a major reorganization prioritizing its streaming-video services. CEO Bob Chapek said that the move was a recognition of how consumers had changed their consumption habits amid the pandemic, favoring streaming platforms over movie theaters, as well as traditional broadcast and cable channels. Disney reoriented its…

A little less enterprisey than Slack. A little more structured than Clubhouse. It’s just right.

In 2007, when BlackBerry was still the leader in the enterprise mobile space, a new competitor launched an irresistibly sleek touch-screen smartphone that epitomized the marriage of art and science. (Yes, we’re talking about the iPhone’s debut). BlackBerry executives scoffed at the seemingly pretentious device, which they thought would only…

Our kids understand it better than we do. And it’s training them for the token economy.

The stock market, still caught up in the GameStop trading frenzy, recently put a spotlight on the gaming industry’s latest entrant: Roblox. It debuted on the New York Stock Exchange last week via direct listing and was valued at a mind-boggling $45 billion. …

Tabarak Khan

I write about the psychological, emotional, and cultural factors that affect our decisions. Engineer | Brand Strategist | Curious

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