Medium

Tabarak Khan

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Tabarak Khan

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Aug 1, 2021

Robinhood: A Good Story Always Wins

The app sticks to its story by defying Wall Street traditions.

Robinhood: A Good Story Always Wins

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OneZero

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Tabarak Khan

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Jul 31, 2021

Facebook’s Metaverse Aims to Strengthen Our Relationship…with the Internet

Facebook’s Metaverse Aims to Strengthen Our Relationship…with the Internet

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Jun 29, 2021

Reading Between the Pivots

Pivots in the business world shape the stories that brands tell us, in turn influencing how consumers view the world

Reading Between the Pivots

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Jun 14, 2021

Colonial Pipeline’s Ransomware Recovery Reveals Bitcoin Is Not Truly Anonymous

Blockchain technology still leaves digital crumbs behind

Colonial Pipeline’s Ransomware Recovery Reveals Bitcoin Is Not Truly Anonymous

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Apr 24, 2021

Discord Started with Gaming, but it Might Just Sneak Up on Enterprise Apps

A little less enterprise-y than Slack. A little more structured than Clubhouse…It’s just right.

Discord Started with Gaming, but it Might Just Sneak Up on Enterprise Apps

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Mar 9, 2021

Roblox is at the Nexus of Digital Currencies & the Creator Economy

Our kids understand it better than we do. And it’s training them for the token economy.

Roblox is at the Nexus of Digital Currencies & the Creator Economy

Tabarak Khan

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Mar 2, 2021

Amazon’s New Icon Holds Us to a Promise We Never Made

Amazon changed its logo from a dot-com era shopping cart to its signature brown shipping box sealed with blue tape. The image, while clean…

Amazon’s New Icon Holds Us to a Promise We Never Made

Tabarak Khan

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Feb 28, 2021

Dispo Uses Nostalgia to Save Us From Ourselves

In the Netflix documentary The Social Dilemma there is a fictional scene depicting a modern family trying to enjoy their dinner, where the…

Dispo Uses Nostalgia to Save Us From Ourselves

Tabarak Khan

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Feb 22, 2021

The Market is Hungry for Uncomplicated Narratives

Technical details don’t seem to matter.

The Market is Hungry for Uncomplicated Narratives

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Tabarak Khan

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Feb 8, 2021

Why Dogecoin Is No Longer a Joke

How the meme-inspired cryptocurrency became an Elon Musk obsession

A conceptual photo illustration of a Dogecoin as physical currency.

Tabarak Khan

Tabarak Khan

I write about the psychological, emotional, and cultural factors that affect our decisions. Engineer | Brand Strategist | Curious

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